Worldwide Short Film Festival : Overview
THE SITUATION:
Not many clients walk through an agency door with the baggage the CFC comes with – an ultra-creative, award-winning client that not only is willing to push the boundaries, but wants to. Unfortunately, award-winning and ultra-creative are only valuable connotations if they’ve been successfully driving your business.
THE PLAN:
Continue to push the boundaries with our creative, but focus strategy on tactics that put bums in seats. For the doug & serge team, this meant a relevant insight. We put our brains to it and found an answer in our culture’s obsession with bite-sized information; for better or worse, our collective attention span is getting shorter. From this universal, our position of “shorter is better” was born.
THE IDEA:
Creative centered in a relevant insight has a way of going beyond its medium and inciting action. Over the past five years we’ve done everything from Cannes Lion winning TV, to a rap video and social media community, to a mini-festival on a bus. Each of these creative solutions have grown the festival.
THE RESULTS:
Over the past five years, the Worldwide Short Film Festival has become an increasingly large part of Toronto’s festival scene, no small feat considering the proliferation of other extremely high-profile festivals that call Toronto home. Our work has won awards for its creativity and media-usage, but the best award has been the results we’ve been able to deliver for the CFC: a doubling of their box office!
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